Your browser does not support script Thorsten Overgaard's Leica Photography Pages - The Story Behind That Picture - the adidas Originals' "Celebrate Copenhagen Week" during Copenhagen Fashion Week SS11
Thorsten von Overgaard's Photography Website
  Get Newsletter & Free eBook  

 
 
The Story Behind That Picture - 31
SIGN IN to Overgaard Academy on-line classes Subscribe for full access. It's free.           thorstenovergaard on Instagram Thosten von Overgaard on Facebook Thorsten von Overgaard on Twitter Thorsten von Overgaard on LinkedIn Thorsten von Overgaard on Flickr Thorsten Overgaard on YouTube Thorsten Overgaard video on Vimeo Thorsten von Overgaard on Leica Fotopark Thorsten von Overgaard on 500px  
leica.overgaard.dk    
 
Johannes Strate adidas Originals
   
 
   

The Story Behind That Picture:
"Adidas Originals at Copenhagen Fashion Week"

By: Thorsten Overgaard

At this years Copenhagen Fashion Week I got commissioned to cover a very special event, the adidas Originals' "Celebrate Copenhagen Week" which was a four-day event all over Copenhagen.
They asked for coverage inspired by the backstage photography I did at the last fashion week, and wanted me and Getty Images to provide images for their press platform as well

  adidas Originals
 

No Fashion Week without champagne. But this was as far as the Adidas Originals' "City Attack" looked like any other Fashion Week event.

When Fashion Week hit Copenhagen, adidas Originals was there to celebrate the streets where style lives. Adidas were skating the streets, dropping beats, serving up live art and ended with a Summer in the City Party.

Thousands joined adidas Originals in celebrating Copenhagen, and at the same time as the models were busy walking up and down the catwalks, an international team of adidas Originals skaters were skating the streets of Copenhagen.

A graffiti crew, "The Pirates," worked relentless for four days on a one-of-a-kind art project that would take a final tour on a boat, sailing on the water through the channels of Copenhagen.

adidas Originals also re-opened the former most popular concert venue in Copenhagen (Pumpehuset, which had been closed for half a year) for one night, and did so in a way Copenhagen had never seen before: With laser light and the American noise-pop band Sleigh Bells.

On top of all this, adidas Originals threw a launch-party for their new Blue Collection Line and participated in the traditional fashion week fairs.

My job was to capture all these daily and late night activities and parties and make sure there would be sufficient coverage for press and internal future use.

adidas Originals
Young and very young skater talents participated in the skating activities set up by adidas Originals throughout Copenhagen.

adidas Originals
Who would have known that the skating youth of Copenhagen could sit so quiet and watch a film together? On screen is being shown the winners of the Adidas Originals "Skate City Attack" videos, all made in Copenhagen during the Fashion Week and showing skaters attacking every angle of the town.

adidas Originals
Local skaters enjoy an evening with adidas Originals.

adidas Originals
Local skaters enjoy an evening with adidas Originals.

adidas Originals
A very young skater participate in the skating activities set up by adidas Originals throughout Copenhagen.

adidas Originals

Let's have a party!
For one night only adidas Originals re-opened the else closed, and very popular concert venue in Copenhagen, Pumpehuset. And not only was it open, it was also hot, noisy and beaming. The American noise-pop band Sleigh Bells performed live in a wonderland of smoke and laser light, while downstairs the bar was packed.

Sleigh Bells © 2010 by Thorsten Overgaard/Getty Images
American noise-pop band Sleigh Bells

Sleigh Bells © 2010 by Thorsten Overgaard/Getty Images
American noise-pop band Sleigh Bells performs at the adidas Originals party at Pumpehuset.

Pumpehuset adidas Originals
Pumpehuset re-opened

Pumpehuset adidas Originals

The Pirates
In town the graffiti crew, The Pirates, worked relentless on creating a one-of-a-kind art piece. On the fourth day, the graffiti containers were sailed through Copenhagen on a boat.

adidas Originals
The Pirates

adidas Originals


The graffiti art piece on a final trip through the channels of Copenhagen.

adidas Originals
The graffiti art piece sails by the harbor

Fashion fairs
A great deal of the Copenhagen Fashion Week takes place not only on the catwalk, but actaually mainly in the fairs where industry people meet and decide what to present in their stores next season. Also here was adidas Originals present.

adidas Originals

adidas Originals
Swedish adidas Originals designer Josefine Åberg being interviewed by the Fashion Television

Let's have one more party!
The adidas Originals Blue Collection release party was an event for invited guests at an exclusive venue in Copenhagen and presented the new collection as well as a party with live music by the Danish noise-pop girlband Giana Factory.

adidas Originals
Video from the party available here.

Giana Factory adidas Originals
Giana Factory performs live for guests at the adidas Originals Blue Collection party with the large photo panels of next seasons collection on the walls.

adidas Originals
At the adidas Originals Blue Collection release party guests could also visit the rosegarden next to the venue and study the next season's collection in detail.

adidas Originals
adidas Originals Blue Collection release party

adidas Originals
adidas Originals Blue Collection release party

Johannes Strate adidas Originals
adidas Originals Blue Collection release party

adidas Originals outlet store in Copenhagen
Also retail stores throughout town were dressed up for the occasion.

The Thorsten Overgaard Photography Extension Course 2010

 

 

 

 

– Thorsten Overgaard, September 23, 2010

   
     
   
   
   
   

Adidas Originals: German musician Johannes Strate and friend attend the adidas Originals Blue Collection release party celebrating Copenhagen during Copenhagen Fashion Week SS11.

You can see the press photos at Getty Images here.

www.adidas.com/originals
www.youtube.com/adidasoriginals
www.facebook.com/adidasoriginals

 

Thorsten Overgaard
Yours truly captured by Emile Sadria working on these images.



 


Also visit:

Overgaard Photography Workshops
Books by Thorsten Overgaard
Street Photography Masterclass Video
Adobe Photoshop Editing Masterclass
Adobe Lightroom Survival Kit
Lightroom Presets by Overgaard
Lightroom Brushes by Overgaard
Capture One Survival Kit

Capture One Styles by Overgaard
Signed Original Prints by Overgaard

Von Overgaard Gallery Store
Ventilated Shades by Overgaaard
Leather Camera Straps
Camea Bags
Leather Writing Pads
Sterling Silver Camera Necklace

Leica Definitions
Leica History
Leica Lens Compendium
Leica Camera Compendium
Leica 21mm Super-Elmar-M ASPH f/3.4
Leica 21mm Super-Angulon f/3.4
Leica 21mm Summilux-M ASPH f/1.4

Leica 28mm Summilux-M ASPH f/1.4
Leica 35mm Summilux-M ASPH f/1.4
Leica 35mm Summicron-M ASPH f/2.0
Leica 35mm APO-Summicron-M f/2.0

Leica 40mm Summicron-C f/2.0
Leica 50mm Noctilux-M ASPH f/0.95
Leica 50mm Summicron-SL f/2.0
Leica 50mm APO-Summicron-M f/2.0
Leica 50mm Summicron-M f/2.0
ELCAN 50mm f/2.0
Leica 50mm Summilux-M ASPH f/1.4
7artisans 50mm f/1.1
Leica 75mm Summilux-M f/1.4
Leica 75mm Noctilux-M ASPH f/1.25
7artisans 75mm f/1.25
Leica 80mm Summilux-R f/1.4
Leica 90mm APO-Summicron-M f/2.0
Leica 90mm Summilux-M f/1.5
Leica 35-70mm Vario-Elmarit-R f/2.8
Leitz Cine lenses
Leica L lenses

Leica M6

Leica M11-P
Leica M11
Leica M11 Monochrom
Leica M10
Leica M10-P

Leica M10-R
Leica M10-D
Leica M10 Monochrom
Leica M9, M9-P and Leica ME
Leica M9 Monochrom
Leica M 240
Leica M 240 for video
Leica M 262
Leica M-D 262

Leica M 246 Monochrom

Leica SL
Leica SL2
Leica SL2-S

Lecia SL3
Panasonic Lumix S1R
Leica R9 dSLR
Leica / Kodak/ Imacon digital back
Leica Q
Leica Q2
Leica Q2 Monochrom
Leica Q3
Leica CL
Leica TL2
Leica Sofort
Leica S medium format
Leica X
Leica D-Lux

Leica C-Lux

Leica V-Lux

Leica Digilux

Leica Digilux 1

Leica Digilux 2
Leica Digilux Zoom

Leica Digilux 4.3

Leica Digilux 3

Light metering
White Balance for More Beauty
Color Meters

Screen Calibration
Which computer to get
Sync'ing photo archive to iPhone
The Story Behind That Picture
"On The Road With von Overgaard"

Von Overgaard Masterclasses:
M11 / M10 / M9 / M240 / Q / Q2 / Q3 / SL2 / SL3 /TL2 /

 

 

 

 



Thorsten Overgaard
Thorsten von Overgaard is a Danish-American multiple award-winning photographer, known for his writings about photography and Leica cameras. He travels to more than 25 countries a year, photographing and teaching workshops to photographers. Some photos are available as signed editions via galleries or online. For specific photography needs, contact Thorsten Overgaard via email.

You can follow Thorsten Overgaard at his television channel magicoflight.tv.

Feel free to email to thorsten@overgaard.dk for questions, advice and ideas.



 


 
           
  · © Copyright 1996-2024 · Thorsten von Overgaard


 

© 1996 - 2024 Thorsten Overgaard. All rights reserved.

 

Web Analytics