At this years Copenhagen Fashion Week I got commissioned to cover a very special event, the adidas Originals' "Celebrate Copenhagen Week" which was a four-day event all over Copenhagen.
They asked for coverage inspired by the backstage photography I did at the last fashion week, and wanted me and Getty Images to provide images for their press platform as well

	No Fashion Week without champagne. But this was as far as the Adidas Originals' "City Attack" looked like any other Fashion Week event.

When Fashion Week hit Copenhagen, adidas Originals was there to celebrate the streets where style lives. Adidas were skating the streets, dropping beats, serving up live art and ended with a Summer in the City Party.

Thousands joined adidas Originals in celebrating Copenhagen, and at the same time as the models were busy walking up and down the catwalks, an international team of adidas Originals skaters were skating the streets of Copenhagen.

A graffiti crew, "The Pirates," worked relentless for four days on a one-of-a-kind art project that would take a final tour on a boat, sailing on the water through the channels of Copenhagen.

adidas Originals also re-opened the former most popular concert venue in Copenhagen (Pumpehuset, which had been closed for half a year) for one night, and did so in a way Copenhagen had never seen before: With laser light and the American noise-pop band Sleigh Bells.

On top of all this, adidas Originals threw a launch-party for their new Blue Collection Line and participated in the traditional fashion week fairs.

My job was to capture all these daily and late night activities and parties and make sure there would be sufficient coverage for press and internal future use.

Young and very young skater talents participated in the skating activities set up by adidas Originals throughout Copenhagen.

Who would have known that the skating youth of Copenhagen could sit so quiet and watch a film together? On screen is being shown the winners of the Adidas Originals "Skate City Attack" videos, all made in Copenhagen during the Fashion Week and showing skaters attacking every angle of the town.

Local skaters enjoy an evening with adidas Originals.

Local skaters enjoy an evening with adidas Originals.

A very young skater participate in the skating activities set up by adidas Originals throughout Copenhagen.

Let's have a party!
For one night only adidas Originals re-opened the else closed, and very popular concert venue in Copenhagen, Pumpehuset. And not only was it open, it was also hot, noisy and beaming. The American noise-pop band Sleigh Bells performed live in a wonderland of smoke and laser light, while downstairs the bar was packed.

American noise-pop band Sleigh Bells

American noise-pop band Sleigh Bells performs at the adidas Originals party at Pumpehuset.

Pumpehuset re-opened

The Pirates
In town the graffiti crew, The Pirates, worked relentless on creating a one-of-a-kind art piece. On the fourth day, the graffiti containers were sailed through Copenhagen on a boat.

The Pirates

The graffiti art piece on a final trip through the channels of Copenhagen.

The graffiti art piece sails by the harbor

Fashion fairs
A great deal of the Copenhagen Fashion Week takes place not only on the catwalk, but actaually mainly in the fairs where industry people meet and decide what to present in their stores next season. Also here was adidas Originals present.

Swedish adidas Originals designer Josefine Åberg being interviewed by the Fashion Television

Let's have one more party!
The adidas Originals Blue Collection release party was an event for invited guests at an exclusive venue in Copenhagen and presented the new collection as well as a party with live music by the Danish noise-pop girlband Giana Factory.

Video from the party available here.

Giana Factory performs live for guests at the adidas Originals Blue Collection party with the large photo panels of next seasons collection on the walls.

At the adidas Originals Blue Collection release party guests could also visit the rosegarden next to the venue and study the next season's collection in detail.

adidas Originals Blue Collection release party

adidas Originals Blue Collection release party

adidas Originals Blue Collection release party

Also retail stores throughout town were dressed up for the occasion.